Wild Strand
It’s a visual and sensory journey that connects deeply with nature. Inspired by the purest elements of the earth, its minimalist identity system speaks of harmony and simplicity, using a soft color palette that evokes the warmth of natural landscapes.
Each pastel shade is carefully chosen to awaken an emotional connection to the earth—a subtle nod to the tranquility that nature provides. The design, clean yet immersive, invites a moment of reflection, where elegance merges seamlessly with the organic.
The identity system doesn’t just classify the products; it visually defines them through a secret code of simplicity. Every line, every white space, is an expression of Wild Strand’s philosophy: to unleash the natural beauty of your hair, without excess, without pretense.
This project is a celebration of the perfect balance between minimalist design and the wild essence of nature. Wild Strand isn’t just seen, it’s felt—and that feeling endures.
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Rainbow Dog
Rainbow Dog is not your typical hot dog truck—it’s a celebration of authenticity and originality, standing proudly in the heart of San Francisco. Owned by a gay couple who wanted to break the mold, the concept goes beyond the traditional use of the rainbow pride flag, daring to create a brand that is as bold and unique as they are.
The choice of yellow as the signature brand color represents warmth, positivity, and inclusivity—all values that Rainbow Dog embodies. Yellow, like a ray of sunlight, breaks through the ordinary and radiates an energy that draws people in. It’s a nod to the idea that pride doesn’t always have to follow expected patterns; it can shine unexpectedly, standing out while staying true to the essence of joy and celebration.
The bright, welcoming yellow sets the tone for an experience that is both fun and unapologetically bold, just like the spirit of San Francisco itself. Every hot dog served from the truck is a reflection of this—vibrant, creative, and full of flavor, much like the diverse community it celebrates.
Rainbow Dog is a visual and culinary statement, where tradition meets innovation, and where pride is expressed through originality. This project is a testament to the power of being different, where the simple choice of yellow transforms into a symbol of authentic self-expression.
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A Good Boy
This project is a visual and emotional journey inspired by one of the most genuine bonds in life: the friendship between humans and dogs. A Good Boy’s identity draws from the warmth, loyalty, and playful spirit that define our four-legged companions.
The visual system embraces a modern, friendly minimalism — with soft lines, bold yet approachable typography, and a vibrant yet soothing color palette that evokes joy, trust, and connection. Every design choice, from the logo to the website experience, is crafted to reflect the heart of the brand: a celebration of the dog as our most loyal friend.
The result is an identity that feels alive, personal, and instantly lovable — just like a good boy.
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Web Design
Pavo Real
The project for El Pavo Real Bar and Lounge posed an exciting challenge: to blend sophistication with a sense of freshness, without the design becoming too formal or dull. The owners wanted an image that reflected both the quality of fresh products and the elegance of fine dining, from the logo to the overall visual identity.
The solution was to develop an identity using a palette of soft blues and white, evoking a sense of calm and freshness, while maintaining a refined touch. The logo, inspired by the natural elegance of the peacock, features fluid and delicate shapes, striking the perfect balance between modernity and sophistication. This color scheme and design communicate the idea of an exclusive and lively space, where guests can enjoy fresh ingredients in a visually impeccable atmosphere.
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landing page
Frosted
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The Daily Grind
The Daily Grind – Where Ritual Meets Roots
The Daily Grind is more than a coffee brand — it’s a grounded ritual, a daily pause crafted with intention. Inspired by the richness of organic blends and the raw beauty of earthy textures, its visual identity captures the soul of the modern coffee experience.
The design merges rustic warmth with contemporary simplicity: handcrafted details, organic shapes, and a muted palette of coffee tones evoke the feeling of freshly ground beans, warm wood, and slow mornings. From the logo to the packaging and shop ambiance, every element is designed to connect with the senses — celebrating authenticity, craftsmanship, and the comforting rhythm of the daily grind.
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