The objective on this project was to create a brand new micro brewery based in San Diego, CA. With more than 150 established breweries, San Diego has become the United States capital of craft beer. That means inserting a new product into a saturated market is not an easy task.
How to introduce a new product into a busy market? The strategy used was combine meat and beer to attract a specific audience. I developed a modern and rustic visual identity that defines the characteristic of the “Steak House Brewery” the idea was to create a casual place to enjoy both good meat and beer.